Did you know that the wearing of charms may have begun as a form of amulet to ward off evil spirits or bad luck? During the pre-historic period, jewelry charms would be made from shells, animal-bones and clay. Lucky for all of us, jewellery has evolved. Trade shells and bones for sterling silver, and I'm sold!

We've come a long way from warding off the heebie-jeebies. Now charm bracelets are a fashion must-have and what's great is they still carry the same significance of personal meaning and remind us of memorable life stages. 

With today's deal, you'll be wearing a unique Irish brand with a beautiful concept. Celebrate life's most precious moments with a handmade Irish sterling silver charm bracelet by award winning Goldsmiths Button and Co for only €65. You'll also get one unique sterling silver charm of your choice.

Choose between the sterling silver button charm or the new sterling silver heart charms to start your creative collection.

You're probably saying to yourself: "I recognise that brand", and so you should. Featured on RTE"s Dragon's Den, ElaineSarah Comerford introduced a truly unique new Irish brand. It won Best new product Award 2010 and Best Commerical Vision Award 2011.  

Want to hear the heart warming story of how these lovely bracelets came to be? Of course you do! ElaineSarah came up with the concept and design from her mother's rusty old button tin. Gazing at the buttons, she was reminded of when she was a little girl. She would watch her mother sewing and laying out patterns as she would play with the buttons and pick out the ones she wanted for her dresses. As she outgrew them, her mother Anne would cut the buttons off and store them in the tin for later use. 

Grab your own piece of memory lane today, and celebrate a truly inspiring Irish brand.